3/10/2024 0 Comments Korean beauty standard calculatorI have personally heard my friend saying, “I don’t care what he is using, but I will buy it because Key looks amazingly pretty in this CF!” As much of a Shawol as I am, this CF had the complete opposite reaction on me. Besides reinforcing the image that males should be all pale and vampire-like, they also receive attention deflected from the current idol ambassadors into their inflated sales. Using male idols to endorse their products ensures that their products will sell because their fans will buy anything from the brand to show their support. Marketing companies who are really smart managed to use this to their own advantage. It does not help that more and more idols find it acceptable to cross dress, resulting in feminine pictures of male idols spreading across the internet and being mistaken as females in other countries. Kim Hyun-joong is another example of an idol who has a huge following of fan girls in Korea for his good looks, but is laughed at for looking too feminine overseas.Īre we overlooking masculinity a little bit too much just to appeal to the hearts of girls that we even support and encourage male idols to model their standards of beauty after females? It can get kind of embarrassing to tell your friends who aren’t into K-pop that your current idol crush is actually a guy even though the pictures look like a girl. Its quite laughable when Americans or Europeans call any member from SHINee a girl because of their fair complexion. While common in the Americas and other countries, Korean really fancy white complexion over their darker counterparts to the extent that the males are encouraged to have white skin as well. Why are people paying ten times the price for something that is not value-adding?Īside from adding tons of sunscreens to all their facial and body products, Koreans take it another step further with skin bleaching through the use of whitening creams. At this rate, anyone can just use their rice water from their meals at no extra cost to wash their faces. The Face Shop sells Rice Water Cleansing Foam at an obscene price that is technically rice water left over from washing rice. Half the time, these products come across as too gimmicky, and don’t really cure the targeted problems. These are foods that people ingest for their taste, and its too much of a novelty to even consider them useful in treating whatever skin problems people might have. As much as I love eating salmon, there is just something off-putting about the thought of using salmon eye concealer or sweet potato hydrating mist. SkinFood, a brand famous for using natural food ingredients in their products, and includes black sugar, broccoli and salmon. Most of these products might seem natural because they are used in our everyday lives but some of the ingredients are quite a turn off. Beauty shops are now offering all sorts of ridiculous and unusual ingredients in their products in a last bid effort to stand out. This obsession with their image is taking their skincare industry to a whole new level. Koreans are known to lead the fashion and beauty industry, along with their obsession with cute funny things. The market is literally throwing new products in your face every month, and Korean brands are now globally renown for their wide range of products that can mold you into their ideal type of aesthetics. It compels us as fans to adopt their looks, and resorting to anything and everything we can find in order to look just a little more like them. It pains me to say that even any male K-pop idol on the internet looks a hundred times better than I do on any other day. It’s almost as if idols do not have bad-skin days and that any imperfection has a solution, be it surgery or make-up. The moment you open the doors to the K-pop industry, you are peppered with images of idols with perfect faces and ideal body types. Korea is known for its strict and unattainable standard of beauty, and has become a fixation since young for the Koreans. We value our readers and will work even harder in the future to be more thoughtful about the content we provide. We thank our readers for rightfully pointing out issues with the article that the editors should have caught. We would like to apologize for the transphobic and sexist sentiments expressed in the article as well as the insensitive tone. We at Seoulbeats pride ourselves on delivering high quality socio-cultural pieces but due to an unfortunate oversight, we have let some things slip through the cracks.
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